"The GeForce GTX 970 is a little easier comparison to make, as it will replace the GeForce GTX 770. At $329 it is priced to compete very well, in fact at that price it competes more with AMD's Radeon R9 280X than it does with the R9 290. It will be interesting to see how it performs once we evaluate it. The GeForce GTX 970 could be the real gem in NVIDIA's pocket. "

"I will give anyone looking to upgrade or make a first discreet video card purchase my recommendation to purchase the MSI GTX 970 Gaming 4G. It has a sexy design, it runs quiet and overclocks like a banshee! Just remember when the fans shut off, it's meant to do that."

"At $329, the GeForce GTX 970 is somewhat of a game changer in our opinion."

"In its price range, the GeForce GTX 970 is easily one of the most attractive products available."

"The GeForce GTX 980 and GeForce GTX 970 video cards will likely be near the top of the single-GPU product lineup for at least the next year."

"This is now an almighty gamer’s graphics card."

"This card will give you a supremely powerful gaming rig without making your game-cave feel like a sweat lodge after half an hour in Battlefield 4. And it won't make you think someone’s strapped a jet turbine to your PC, either."

"NVIDIA has slammed the door shut with the GTX 970 and its aggressive $329 starting price point, well under the $389 you see the Radeon R9 290 selling for today."

"Did I forget to mention overclocking? Getting consistent clock speeds of nearly 1500 MHz provides jaw-dropping statistics but also provides a sizeable performance boost for any users willing to undertake the minor challenge."

"The GTX 970 craters the AMD Radeon R9 290 in terms of price and performance, while again offering the same power and overclocking headroom."

"the GeForce GTX 970 is what really excites the value nexus in my frugal Midwestern noggin. For $339, the Asus Strix GTX 970 card we tested is astonishing, with overall performance not far from the GeForce GTX 780 Ti at a fraction of the price. This thing checks all of the boxes, with good looks, incredibly quiet operation, and relatively cool operating temperatures that suggest substantial overclocking headroom. As long as you can live with the fact that it has only one DisplayPort output, the Strix 970 looks like a mighty tempting upgrade option for anyone who has that itch."

"Then again, MSI's GTX 970 Gaming seems pretty nice, too. I'm not sure there are any bad choices here."

"Both the $330 GeForce GTX 970 and $550 GeForce GTX 980 represent tremendous, earth shattering value from a price/performance perspective."

"As for the GeForce GTX 970, it may not bring performance to a new level, but its price definitely makes high-end performance more accessible."

"But the beauty of the GeForce GTX 980 and 970 is that, regardless of any minor annoyances, they have got it where it counts: higher frame rates for significantly less cash than we're used to paying."

"As for the GeForce GTX 970, Tom's Hardware's Smart buy award is a perfect fit for this card, which provides strong performance for an incredible value. It may have taken a while to get here, but the second-generation Maxwell GPU was worth the wait."

"I had hinted during the review on the GTX 980 4GB that the real killer out of this new launch was going to be the GTX 970 4GB, due to its awesome price point."

"NVIDIA's GeForce GTX 980 4GB is an awesome card. If you want the best, it's the card to buy, even more so if you're talking Quad SLI, since it's the only model that supports it. The GTX 970 4GB, on the other hand, is just something above awesome."