Black Ops Sales Over $1 Billion
By Jimmy Thang
Activision has announced that Call of Duty: Black Ops has generated over $1 billion worth of sales since its launch in November. According to the publisher, the Treyarch-developed first-person shooter shattered records by garnering more than $650 million worldwide within its first five days of release.
Incidentally, the previous record holder was Activision's former Call of Duty game, Call of Duty: Modern Warfare 2. Developed by Infinity Ward, Modern Warfare 2 generated $550 million within its first five days.
In addition to these record breaking sales figures, Activision stated that more than 600 million hours have been logged into playing Black Ops since its launch on November 9, 2010. Bolstering the online component of its game, Activision cited numbers cited by Microsoft which indicated that "the average player logs on more than once a day and plays for more than one hour each time." In addition, the figures also concluded that "over half of that time is spent playing online with and against friends."
Activision CEO Bobby Kotick attributed the success of the game to the "global appeal" of the Call of Duty franchise and the game's "unique level of [online] community engagement." Eager to put some perspective on the financial success of Black Ops, Kotick exclaimed, "In all of entertainment, only Call of Duty and "Avatar" have ever achieved the billion dollar revenue milestone this quickly."
To learn more about the Cold War-based shooter, check out Black Ops' profile page.