Introducing The $199 GeForce GTX 960: High-End Performance & High-End Features On A Mid-Range GPU

Featured Stories, Hardware

NVIDIA GeForce GTX 960 - Key Image

The GeForce GTX 980 and GeForce GTX 970 are the best GPUs ever made. Hundreds of press reviews and thousands of user ratings agree, and with over 1 million GPUs sold in 4 months it’s not just talk. Using 2nd generation NVIDIA Maxwell technology, the two enthusiast cards deliver unprecedented performance, record breaking power efficiency, and a laundry list of features that make your games and experience better.

Enthusiasts are loving these new GPUs and their Maxwell technology, but for many gamers a new mid-range card every few years is the preferred choice. At NVIDIA we recognized this long ago, and have a celebrated history of producing GPUs that present the perfect balance of performance and price. Each card quickly rocketed to the top of the popularity stakes following release, and commanded top positioning in Steam’s Hardware Survey.

NVIDIA GeForce GTX 960 - The Perfect Balance Between Price & Performance

Today, we launch our new mid-range monster, the $199 GeForce GTX 960. Featuring the exact same Maxwell technology as the award-winning GTX 980 and GTX 970, the new GTX 960 grants you access to innovations like DSR, MFAA, VR Direct and VXGI, enables you to use super smooth G-SYNC monitors, and play next-gen DirectX 12 games the second they’re released. It’s perfect for Small Form Factor PCs thanks to its low power consumption, it runs silently in League of Legends because of its efficient power usage, smart design, and new zero RPM fan modes, and it’ll give you instant access to any future Maxwell technologies developed by NVIDIA’s leading R&D team.

For info on all these features, and more, check out our GeForce GTX 960 launch video below, and keep on reading.

Upgrading from a GeForce GTX 660 to a GeForce GTX 960 will accelerate your gaming by up to 60% at reference speeds, with that number increasing further still thanks to the GTX 960’s overclocking headroom and the addition of custom coolers and components on our partners’ unique cards. Many are already available at e-tail and retail, and reviews can be found on your favorite hardware sites.

NVIDIA GeForce GTX 960 - GPU Photo #3

The GTX 960 achieves this overclocking feat through a combination of lower power consumption, improved secret sauce, and our lauded 2nd generation Maxwell architecture. Given sufficient cooling, that aforementioned 60% improvement over the GTX 660 can easily reach 80%, increasing frame rates significantly in every game for free.

With faster frame rates you can enable high-quality NVIDIA Multi Frame Sampled Anti-Aliasing (MFAA) in Battlefield 4, Dragon Age: Inquisition, War Thunder, and almost all other DirectX 10 and DirectX 11 games, increase the overall quality of a game’s graphics with NVIDIA Dynamic Super Resolution (DSR), and enjoy a smoother Virtual Reality experience bolstered by NVIDIA VR Direct. Furthermore, cutting-edge games of the future will employ NVIDIA Voxel Global Illumination (VXGI), enabling incredibly realistic lighting and illumination exclusively on 2nd generation Maxwell GPUs, like the GeForce GTX 960.

NVIDIA GeForce GTX 960 - Loaded With 2nd Generation Maxwell Technologies

Upgrading to a fast, efficient GeForce GTX 960 also gives you the performance to enable advanced NVIDIA GameWorks effects in upcoming titles. Each perceptively improves visual fidelity, giving PC gamers the definitive editions of the most popular games around. In the first quarter of this year alone, we’re enhancing Dying Light, Evolve, Strife, and War Thunder. 2014 saw dozens of enhancements added to your favorite games, and 2015 will be no different. For further details on each, stay tuned to

NVIDIA GeForce GTX 960 - GameWorks Enhancements Galore In 2015

In addition to all this in-game goodness, other NVIDIA technologies improve your overall experience. GeForce Experience, in particular, is worthy of note, being your one-stop shop for Game Ready, performance-improving drivers, one-click optimal playable settings that automatically apply the best graphics settings for your system, GameStream game casting for SHIELD devices, critically-acclaimed ShadowPlay gameplay recording, GPU LED control, in-game framerate monitoring, and much more.

NVIDIA GeForce GTX 960 - GPU Photo #3

NVIDIA has also revolutionized display technology, overcoming technical hurdles that have existed since the dawn of television to create the world’s first variable refresh rate gaming monitors. Using technology we call G-SYNC, our variable refresh rate monitors eliminate screen tearing, stuttering, input lag, and a variety of other issues that detract from the experience and put strain on your eyes. With the GeForce GTX 960 you’ll have the DisplayPort inputs and performance to make full use of these G-SYNC monitors, which include Acer’s new XB270HU 144Hz IPS NVIDIA G-SYNC screen, the world’s first 144Hz IPS G-SYNC gaming monitor.

To better view the benefits of G-SYNC, download the original video file, set your monitor to 60 Hz, and view in Windows Media Player.

We could go on all day, but you get the idea: the $199 GeForce GTX 960 is jam-packed with features that make your games and experience better in every way, and it has the performance to do so thanks to its 2nd generation Maxwell technology and massive overclocking potential. With good case cooling and a custom GPU cooler, you’re looking at a mid-range GPU with high-end performance, and it’s available now at e-tail and retail.