World of Warcraft Shatters Sales Records
By Jimmy Thang
World of Warcraft: Cataclysm has sold over 3.3 million copies in 24 hours. According to Blizzard, this makes the third expansion for its popular massively-multiplayer online game WoW, the fastest-selling PC game of all time.
Incidentally, the previous record holder was also a WoW expansion, Blizzard’s Wrath of the Lich King. WotLK, the MMO’s second expansion, sold roughly 2.8 million copies within 24 hours.
Bolstering the game’s sales in conjunction with the game’s popular wide-reaching appeal was the fact the expansion had a simultaneous world-wide release. This launch would include countries such as United States, Canada, Mexico, Argentina, Chile, Europe, Russia, Southeast Asia, Australia, and New Zealand.
Since having been released in 2004, World of Warcraft has gone on to become the most successful MMO yet. Currently, the game has over 12 million active subscribers.
With the game being roughly six years old, some players complained that the game was becoming a little stale. With this complaint in mind, Blizzard opted to change the entire dynamic and world of the game. "We had to bring Azeroth [the game’s world] to the brink of destruction in Cataclysm,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. On speaking of the potentially massive gamble, Morhaime added, “but the result was our best expansion yet.”
NVIDIA was at a major retail outlet in California to check out the madness that was Cataclysm's launch. Check out our video: